Privacy Policy
We believe your privacy is a fundamental right. This policy explains exactly what data we collect, how we use it, and how we keep it safe.
Overview
This Privacy Policy applies to DigiCart Pvt. Ltd. ("DigiCart," "we," "us," or "our") and covers our website, mobile applications, and any related services. It describes how we collect, process, store, and protect your personal information when you interact with our Platform.
By using DigiCart, you consent to the data practices described in this Privacy Policy. If you do not agree, please discontinue use of the Platform immediately.
Data We Collect
We collect information in the following ways:
| Category | Examples | When Collected |
|---|---|---|
| Identity | Full name, email address, phone number | During registration or checkout |
| Delivery | Shipping address, delivery instructions | When placing an order |
| Payment | Partial card details (last 4 digits), UPI IDs, transaction IDs | During checkout (via payment gateway) |
| Behavioural | Pages visited, products viewed, search queries, click patterns | Automatically via cookies & analytics |
| Technical | IP address, browser type, device type, OS version | Automatically on every visit |
| Communications | Customer support messages, reviews, feedback submissions | When you contact us or submit content |
How We Use Your Data
We use your personal information strictly for the following purposes:
- Order fulfilment — processing, packaging, dispatching, and tracking your orders.
- Account management — creating and maintaining your DigiCart account.
- Customer support — responding to queries, complaints, and return/refund requests.
- Personalization — tailoring product recommendations and offers based on your browsing history.
- Marketing communications — sending promotional emails and SMS (only with your explicit consent, and you can opt out anytime).
- Fraud prevention — detecting, investigating, and preventing fraudulent transactions and abuse.
- Legal compliance — meeting our obligations under Indian laws including the IT Act, 2000, and DPDPA, 2023.
- Platform improvement — analysing usage data to fix bugs, improve performance, and develop new features.
Data Sharing
We do not sell your personal information. We may share data only with the following categories of trusted partners, strictly for operational purposes:
Logistics Partners
Shipping providers (e.g., Delhivery, Shiprocket) receive your name and delivery address to fulfil your order.
Payment Gateways
Payment processors receive transaction-relevant data to securely process your payments. They maintain their own privacy policies.
Analytics Providers
We use tools like Google Analytics to understand site usage. Data shared is anonymized and aggregated wherever possible.
Legal Authorities
We may disclose data if required by law, court order, or to protect the rights and safety of DigiCart and its users.
Cookies & Tracking
DigiCart uses cookies and similar tracking technologies to enhance your browsing experience and understand how our Platform is used. Here's a breakdown of the cookies we use:
- Essential Cookies: Required for the Platform to function (e.g., cart data, session tokens, login state). Cannot be disabled.
- Preference Cookies: Remember your settings, such as language or dark mode preference.
- Analytics Cookies: Help us understand visitor behaviour to improve our services (e.g., Google Analytics).
- Marketing Cookies: Used to deliver relevant ads. You can opt out at any time via your account settings.
You can manage or delete cookies through your browser settings. Note that disabling essential cookies may affect Platform functionality.
Data Retention
We retain your personal data only for as long as necessary to fulfil the purposes described in this Privacy Policy, or as required by applicable law.
- Account data: Retained while your account is active, and for up to 2 years after closure for legal purposes.
- Order records: Retained for up to 7 years for tax and accounting compliance under Indian law.
- Support communications: Retained for 1 year after resolution of your query.
- Analytics data: Aggregated and anonymized; retained indefinitely in non-identifiable form.
When data is no longer needed, we securely delete or anonymize it.
Security
Protecting your data is one of our top priorities. We implement a range of technical and organizational security measures including:
SSL / TLS Encryption
All data transmitted between your browser and our servers is encrypted using industry-standard TLS (HTTPS).
Secure Infrastructure
Our servers are hosted on secured, access-controlled infrastructure with regular security audits and vulnerability assessments.
Password Hashing
Passwords are stored using industry-standard bcrypt hashing. We never store plain-text passwords.
Access Controls
Access to your data within DigiCart is strictly limited to personnel who need it to perform their job functions.
Your Rights
Under the Digital Personal Data Protection Act (DPDPA), 2023 and other applicable Indian laws, you have the following rights regarding your personal data:
Right to Access
Request a copy of all personal data we hold about you.
Right to Correct
Request correction of inaccurate or incomplete data.
Right to Erase
Request deletion of your personal data, subject to legal retention requirements.
Right to Portability
Receive your data in a structured, machine-readable format.
Right to Object
Opt out of marketing communications or object to certain data processing.
Right to Withdraw
Withdraw your consent at any time without affecting prior processing.
To exercise any of these rights, email us at privacy@digicart.in. We will respond within 30 days.
Children's Privacy
DigiCart is not intended for use by individuals under the age of 18. We do not knowingly collect personal information from children. If you believe we have inadvertently collected information from a minor, please contact us immediately at privacy@digicart.in and we will take prompt action to delete it.
Third-Party Links
Our Platform may contain links to third-party websites, social media platforms, or payment gateways. These external sites operate under their own privacy policies, which we do not control or endorse.
We encourage you to review the privacy policy of any third-party site you visit through links on DigiCart. We are not responsible for the content or privacy practices of external sites.
Policy Changes
We may revise this Privacy Policy periodically to reflect changes in law, technology, or our data practices. When we make material changes, we will notify you by:
- Posting a prominent notice on our website homepage.
- Sending an email notification to your registered email address.
- Updating the "Last Updated" date at the top of this page.
Your continued use of the Platform after the changes become effective constitutes your acceptance of the revised policy.
Contact Us
For any questions, requests, or concerns about this Privacy Policy or our data practices, please contact our Data Protection Officer:
supportdigiex@gmail.com
Response within 2 business days.
Registered Address
DigiCart Pvt. Ltd.
Chinar Park, Nishikanan, Tegharia,
Rajarhat, Kolkata,
West Bengal — 700157